Food for SPORT in a bottle

Posted by Editor on April 14th, 2009

A plug for SHAKES.

Creating the world’s tastiest sports recovery food - an insider’s tory.

From the start, we were determined to create more than a recovery drink.

We wanted to created a complete recovery food in a bottle which was ready to use and enjoy straight after sport.

 Real Food for Sport

Milk, fruit, sugar, vitamins and minerals.  The secret of our recovery.

We don’t use lab-processed protein.  We use natural milk.  Why?

Because milk contains some of the best high value biological protein known to man including slow protein (Casein) and fast protein (Whey).  It provides the 9 essential amino acids the body can’t produce which are vital for muscle recovery.  The human body knows how to use milk’s nutrition – it’s been doing it for thousands of years. Our carbohydrate comes from two sources: fruit and natural sugars which help to re-energise the body fast after training.

Taste

A foul tasting recovery product is a waste of time – it doesn’t get used.  For Goodness Shakes works because athletes finish bottles of it after training, enjoying every last drop.  For world class recovery, taste matters.  Our liquid-food formula is easy on the stomach and easy to digest at a time when you need to eat but don’t feel like it.

There are 4 unfussy flavours: chocolate, berry, banana and Organic Vanilla to be looked forward to after a good session.  Extra smooth and just sweet enough.

Perfect Ratio

For Goodness Shakes is created with 3 parts carbohydrate to 1 part protein.  That’s just the right level of protein for recovery after sport.  Too little protein and muscle recovery wouldn’t happen.  Too much protein and the body won’t absorb the product fast enough to get where it is needed fast and re-hydration is less effective.  Our chocolate For Goodness Shakes has a 4 to 1 ratio – the same amount of protein but a bit more carbohydrate for the more strenuous sessions.


For Athletes in Mind

For Goodness Shakes was designed by an athlete fed up with powdered recovery mixes that didn’t mix and tasted pretty bad.  When you design a product from scratch you can make sure every bit’s been thought about – the taste, the formula and the packaging.

For Goodness Shakes is kit-bag friendly – it’s foil-sealed so it can be stored out of the fridge and fresh-tasting it can be.  Once you’ve opened it each bottle delivers a 500g recovery portion – the ideal dose for one hour’s worth of training.  Do 2 hours, drink 2 bottles.  It’s that easy – no mixing, no fussing.

© 2009 My Goodness Ltd.

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This entry was posted on Tuesday, April 14th, 2009 at 10:08 am and is filed under Nutrition, Site news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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