Archive for the ‘Site news’ Category

i-RULE new team deal offer

Posted in Site news
Thursday, March 18th, 2010

NEW TEAM DEAL

If you have 2 or more of you planning an assault on an AR event, a multi-sport race, 24 hour MTB event or an expedition then we have a decent offer for you.

Buy 2,3, or 4 of any of our new race combos and get yourself your choice of a FREE TAUPO merino lycra cross training T or free

legendary inVEST each.

TORO and MOTUS or SUPER MOTUS

JUNO and RANTS

PRIMO and THREDBOS

Want to personalise your shorts and shirts with team or sponsor logo? Talk to us at sales@irule.co.nz for details.

Deal ends March 31st, 2009.

Food for SPORT in a bottle

Posted in Nutrition, Site news
Tuesday, April 14th, 2009

A plug for SHAKES.

Creating the world’s tastiest sports recovery food - an insider’s tory.

From the start, we were determined to create more than a recovery drink.

We wanted to created a complete recovery food in a bottle which was ready to use and enjoy straight after sport.

 Real Food for Sport

Milk, fruit, sugar, vitamins and minerals.  The secret of our recovery.

We don’t use lab-processed protein.  We use natural milk.  Why?

Because milk contains some of the best high value biological protein known to man including slow protein (Casein) and fast protein (Whey).  It provides the 9 essential amino acids the body can’t produce which are vital for muscle recovery.  The human body knows how to use milk’s nutrition – it’s been doing it for thousands of years. Our carbohydrate comes from two sources: fruit and natural sugars which help to re-energise the body fast after training.

Taste

A foul tasting recovery product is a waste of time – it doesn’t get used.  For Goodness Shakes works because athletes finish bottles of it after training, enjoying every last drop.  For world class recovery, taste matters.  Our liquid-food formula is easy on the stomach and easy to digest at a time when you need to eat but don’t feel like it.

There are 4 unfussy flavours: chocolate, berry, banana and Organic Vanilla to be looked forward to after a good session.  Extra smooth and just sweet enough.

Perfect Ratio

For Goodness Shakes is created with 3 parts carbohydrate to 1 part protein.  That’s just the right level of protein for recovery after sport.  Too little protein and muscle recovery wouldn’t happen.  Too much protein and the body won’t absorb the product fast enough to get where it is needed fast and re-hydration is less effective.  Our chocolate For Goodness Shakes has a 4 to 1 ratio – the same amount of protein but a bit more carbohydrate for the more strenuous sessions.

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i-RULE free gear DEAL

Posted in Site news
Monday, April 13th, 2009

For guys

Get a RONIN or SHIFU with SENSEI and get yourself a FREE PAIR OF MOABS bike knicks

Get a long or short sleeved  TORO and a pair of MOTUS or SUPER MOTUS and get yourself a FREE PAIR OF MOABS bike knicks

For women

Get a long or short sleeved JUNO and a pair of RANTS and get yourself a FREE PAIR of RANTS (MTB)

* Deal will hold until April 30th 2009.

** NB IF you JTM a top and shorts your free extra shorts will not ship until you have paid for the JTM in total and completed the transaction.

*** The online shop system will not work this out for you automatically - just buy the kit and we will ensure you get the free MTB product when we ship to you.

STOP PRESS now you can get yourself a FREE inVEST

How?

Buy an XTREMO and WHISTLERS or 2/3rds or full length MOABS or MOTUS

OR

A LONG SLEEVED JUNO and WHISTLERS or 2/3rds or full length RANTS

and we will ship you a FREE in VEST

i-RULE FREE bike gloves deal

Posted in Site news
Tuesday, September 30th, 2008

Support our sponsor!

shortsleeve-blade-320x320.jpgCheck out the awesome new womens merino lycra cross-over top, the BLADE.

New iRULE COMBO deals

Buy one of these combos on or before October 31st 2008 and get a FREE pair of NOMIS bike gloves with their patented STICKY technology which gives you more grip the sweatier you get and the wetter the riding conditions. Valued at $60+.

COMBO One

TORO endurance shirt

MOTUS award-winning multi-sport - AR - trail running knicks or MOABS enduro riding knicks

COMBO Two

JUNO peerless womens summer endurance race top

RANTS the best womens multi-sport and AR knicks on the planet

i-RULE winter hoody

Posted in Site news
Tuesday, June 3rd, 2008

Luxurious, warm and stylish - i-RULE release the COVET hoody for winter wear. Features kangaroo pouch front pockets and stealth iPOD pocket.

real-convert.jpgThis adventure sports fashion statement is made of high quality, lightweight, soft, natural NZ merino fleece. This means unmatched comfort, quality and performance; the COVET keeps you at an even temperature which is what you need pre and post event and training or talking gibberish in the beer tent.

i-RULE team deals & new TORO released

Posted in Site news
Thursday, May 1st, 2008

Now available - the real next generation

A superb new shirt for MTB endurance and adventure racing; literally 5 years in the making.

Unparalleled sun protection, air-flow, moisture management and next to skin comfort all in a package optimised for movement and stowage with the new DELTZ pocket system so you can get at food even with your race bib on!

Get the shirt today - it is genuinely in demand so don’t dawdle.

Read the review.

FREE NOMIS bike gloves

How?

With the NEW TEAM DEAL

Place a minimum team order of only 2 each of either of these combinations:

TORO and MOTUS

TORO and MOABS

SHIFU and SENSEI

JUNO and RANTS

XTREMO and any of LONG MOTUS MOABS or RANTS

and you will get the same number of FREE PAIRS of superb NOMIS GLOVES & the same number of free TACX multi-tools.

altDIRT - the sequel

Posted in Site news
Monday, April 23rd, 2007

Welcome to altdirt 2.0: the new lean, clean hotspot for offroad endurance junkies.
Watch, listen, read and enjoy the latest in sports science, product reviews, podcast interviews and videos from athletes, coaches, researchers and weekend warriors.

You can expect new digital videos, podcasts and articles from a new global content team.